Hello! I’m Katy, a product designer with a background in art direction. My work integrates user-centered design thinking, visual design, research, strategy, and technology. I have a passion for helping brands foster authentic connections with their audience, while also helping them uncover, articulate, and reach their business goals. Whether it’s planting the seed of the idea, sketching, or designing a system, I care deeply about creating purposeful and beautiful products that help people and make a difference in the world. I’m intrigued with human behavior and design grounded in psychology – in design that solves sticky user dilemmas while sparking thought provoking concepts and meaningful experiences.

I’ve worked with a wide range of brands in technology, fashion, media, hospitality, fitness, pet care, and nonprofit.
Some of my clients include Merkley + Partners, Bon Appétit, Delish, Glamour, BuyBuyBaby, American Museum of Natural History, Google, Nature’s Bounty, & more.

Available for freelance.

Contact /
katywyman@gmail.com

Experience

∘ Design systems
∘ Personas
∘ UX research reports
∘ User journey & user flows
∘ UX wireframes
∘ UI design
∘ Prototypes
∘ Sitemap & information architecture
∘ Styleguide & specs
∘ Usability testing
∘ Workshops
∘ Concept Development
∘ Visual Hierarchy
∘ Composition
∘ Style Guide
∘ Layout
∘ Visual Identity
∘ Artistic Direction
∘ Discovery session
∘ Competitor/comparative research
∘ Brand identity design
∘ Brand strategy
∘ Conceptual design
∘ Content audit
∘ Art direction
∘ Graphic design
∘ Content strategy
∘ Competitive/comparative analysis
∘ Brand positioning
∘ Market strategy
∘ Research & consumer insights
∘ Technical & business goals

Experience

UX Design

Art Direction

Identity

Strategy

Resume available upon request.